Posts Tagged ‘values’
More And Better
We make more friends by being a better friend. We do better work by putting more of ourselves into the work. We find more solutions when we pay better attention. We ask better questions by doing more listening. We become more fulfilled when we get better at discerning what matters. We get better at the…
Read MoreWhat Do You Need More Of In Order To Succeed?
If you had to pick one thing you need more of in order to succeed what would that be? Do you really need more time or more resources? Will more attention or more influence enable you to get to where you want to go? When we dig deeper what we find we’re lacking isn’t cash…
Read MoreThe Work And Reward
The customer is not there when the flowers he ordered to be delivered on a special birthday are sent too early without his handwritten greeting—which is still paperclipped to the order book. The florist gets on with processing the rush of early morning deliveries. It’s one of those days when she’s just too busy to…
Read MoreWhy Meaning Is A Competitive Advantage
The day after she turned fourteen, my mum (number ten in a family of eleven), woke early to catch the bus that would take her to work at her first full-time job in a sweet factory. I don’t remember her telling me about how she got the job. It’s likely it happened through word of…
Read MoreWhy You Need To Build A Story-Driven Business
What drives our desire to get better at telling the story of our products, services and companies? We’re used to thinking of story as a way to create and communicate value. We know the running shoe with a tick on the side is more valuable than the one without because of the expectations and meaning…
Read MoreWhat Can You Build Upon?
You have just 20 minutes. What’s the most valuable thing you can do with them? It probably isn’t checking your LinkedIn updates, responding to housekeeping emails or listening to one more podcast about productivity. Checking and updating may feel like work but they aren’t things you can build upon. If you can’t look back at…
Read MoreA Category Of One
The sign was in the perfect spot—right next to the traffic lights at a notoriously slow moving T-junction, to maximise the number of people who would see it. The message was clear: “NEED A WEBSITE? 04040404040” What’s also clear is that the people who call are not likely to be the customers that the web…
Read MoreTaking Your Place In The Difference Economy
Whole Foods launched it’s first national and TV marketing campaign in 35 years on the back of losing 30% of its value in just six months. The company has been losing market share to chains like Walmart who are now stocking once hard to find sustainable and organic produce and selling it cheaper. There are…
Read MoreAll Of The People, All Of The Time
All around us big vanilla businesses and corporations are struggling to understand how to connect with customers and give people what they want. Businesses like McDonalds are ‘resetting’ and trying to find new ways to improve speed and affordability of their core offerings. Their strategy is to become even faster and cheaper. Meanwhile Mexican food…
Read MoreMarketing Is All About Values
In 1997 Steve Jobs was unhappy about how much Apple was spending on marketing and about the message the company was communicating. He realised that in an increasingly noisy world the chances for any company to be remembered were diminishing and that Apple needed to get really clear about what it was they wanted people…
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