Long before digital platforms, social media and online reviews we’ve had the incentive to do the right thing. The need for the protection of our tribe and a sense of belonging to our community meant we adhered to rules and norms for the benefit of the collective good. We needed to do right by others,…

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We mistakenly believe that we are powerless to make a difference in an all is lost moment when in fact the opposite is true.

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We are acutely aware of what makes us remarkable in the eyes of others. We have learned to live and work by, as Warren Buffet calls it, an outer scorecard—often at the expense and neglect of doing what’s right and what’s right for us.

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Hard data alone paint a two-dimensional picture of success. There’s nothing to stop us prioritising things we care about that can’t be reliably measured.

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Our expectations about the quality of products have increased exponentially with our ability to perfect the things we produce. When quality improves our tolerance for mistakes plummets. Interestingly, the same isn’t true for human interactions. Even though digital technology has enabled degrees of efficiency beyond our wildest dreams our expectations about how people will use…

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Think about all the things you didn’t charge your customers for today, those things that don’t appear as line items in your budget. The care with which you choose ingredients. The way you treat your employees. The time you spend listening to a prospective customer’s problems, so you can excel at anticipating your future customer’s…

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