Posts Tagged ‘value’
Price Is Not Just A Strategy, It’s A Story
There was a palpable buzz when one of the most gifted leaders in retail, Ron Johnson—the guy who led the creation of the Apple Store experience, took on the role of CEO at the hundred-year-old company J.C. Penney. All eyes were on him. The business world wanted to know how he was going to transform…
Read More10 Questions To Consider Before Embarking On A Social Media Strategy
We’re coming unstuck with the gift that is social media and here’s why. We often forget that social media is not the same as advertising, that it’s not just a collective of platforms we use to blast messages at people. Then there is our obsession about the tactics. The question I hear asked of social…
Read MoreThe Truth About Vanilla
Almost one in five people who order an ice cream in the U.S. today will order vanilla. Vanilla then is an easy flavour to make because we know that most people won’t have an objection to it and 17% of people are likely to order it. It feels more risky to be the company that…
Read MorePlay To Your Strengths
If you look hard enough at what’s going right (and sometimes wrong) in a business there are always lessons to be learned. Take the story of Tom the decorator who built a great business over many years, then suddenly seemed to lose his way. Part two of that story explains why Tom succeeded in the…
Read MoreGood Business Is Always A Matter Of Attitude
We’ve been using the same painter and decorator for years. He’s been with us amid the chaos of three moves and two home renovations. Tom was a young, ambitious bloke when we first met. He was keen to offer a better than average service and at age 25 his goal of doing that was paying…
Read MoreFear, Procrastination And Getting Runs On The Board
I recently met with a super-smart friend who has an important idea to share with the world, she had three questions about how best to get that idea out there. I had three answers that might help you to get your ideas out there too. Q. What’s the best process for doing xyz? A. The…
Read MoreLessons In Brand Storytelling From The Airbnb Rebrand
I have to be honest, as an Airbnb evangelist and user I felt a little disappointed as I watched the company’s relaunch unfold. Of course I wasn’t viewing the whole thing through the eyes of an impartial observer. Anyone who is an early adopter of something that begins on the fringes wants that thing to…
Read MoreWhat Gap Is Your Business Closing?
Business is all about closing gaps. Closing the gap between aspirations and attainment, intention and achievement, between wants and experiences. Products and services can also close gaps between needs and functionality, innovation and utility, feelings and facts. But perhaps most importantly, what you do closes the gap between dreams and reality, loneliness and belonging and…
Read MoreAre You Using Soft Data To Create Value?
It seems like a no brainer to suppose that local businesses like a cafes, dry cleaners or dental surgeries—the kinds of businesses that serve the same customers week in week out, where the staff have the opportunity to look their customers in the eye, would take advantage of the fact that they look their customers…
Read MoreIntention Is A Competitive Advantage
Having a competitive advantage is not just about being better in ways that can be measured, it’s about understanding your difference and about knowing how that difference will impact the lives of your customers. Great business leaders know what they want to do well and also importantly what they won’t do. While other banks were…
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