Posts Tagged ‘value’
Value Creation And Stories To Believe In
Just 574 To’ak chocolate bars were produced in 2014 using hand sorted, heirloom cacao beans harvested from rare Ecuadorian trees. Each bar is engraved with an individual number, packaged in a Spanish elm wooden box and comes with a specially designed tasting tool (touching the chocolate with your fingers can alter the flavour). A single…
Read MoreBefore You Create Marketing
Recognise that’s it is not your job to create marketing. It’s your job is to as Peter Drucker said, to create and keep a customer. Before Nespresso people paid for coffee by the jar or went to Starbucks. Before iTunes people waited for CDs to be released and shipped. Before Kindle we needed bookcases and…
Read MoreThe Relationship Between Curiosity And Business Growth
Whenever I visit the tiny local florist I am the only customer and the most bizarre thing happened when I stopped off there last Friday evening. The entire floor was filled with buckets and buckets of multi-coloured roses. It was so full there was barely room to navigate to the register to pay. I thought…
Read MoreHow Does Your Marketing Really Make People Feel?
Imagine it’s a busy Thursday morning and you’re replying to the emails that came in overnight from people you were eager to hear from, when out of nowhere an unsolicited sales email interrupts your flow. Of course it’s just one email, it only takes a second to delete it, so where’s the harm in a…
Read MoreThe First Step To Building A Marketing Campaign
As marketers we tend to get lost in the tactics like designing flyers, scheduling tweets and growing a Facebook following—this makes us forget the more important stuff. A campaign by definition is “a systematic course of aggressive activities for some specific purpose”. The following is hard for you to hear and so it’s hard to…
Read MoreThe Trouble With Marketing And The Opportunity For The Future
I met with a prospective client recently who had acted on conflicting advice about marketing tactics from a couple of different sources and failed to get the results he’d hoped for. “The trouble with marketers is that each one tries to sell you on their solution.” he said. “The SEO guy will tell you that…
Read MoreThe Characteristics Of Great Brand Stories
Great brand stories….. Are rooted in truth. Created with intention. Have a bigger purpose beyond a single bottom line. Add intangible value to something that was once a commodity. Take time. Make the customer the hero. Change how people feel about a product or service. Start with the customer’s story. Don’t matter to everyone. Appeal…
Read MoreWhat Does Your Marketing Do?
Marketing is something we do every day and yet we forget to think about the result of what we do beyond how it helps our businesses. We think we design marketing for our customers when mostly we design it to solve an immediate need we have as business owners. When you think about what your…
Read MoreThe Purpose Of Collecting Data
Data collection shouldn’t simply be about looking for proof or testing your assumptions. Your questions are not always about collating the right answers, often they are about finding out who the right people are. The idea isn’t just to get the data, it’s to understand the people who want to be understood. That way you…
Read MoreValuable Things We Ignore In The Quest For Growth
One of the first words a baby learns to say is ‘more’. They learn very early on that this one word is the shortest route to getting what they want. Every three year old knows that two cupcakes are better than one. It’s no surprise then that this lesson stays with us through life and…
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