Posts Tagged ‘value’
From Insights To Advantages
Chip Wilson discovered that women liked to look great when they exercised and feel comfortable when they didn’t. Lululemon pioneered the activewear trend way back in 1998—a market that is predicted to grow to $178 billion by 2019. Dave Gilboa worked out that we hate feeling ripped off and paying as much for glasses as…
Read MoreThe Way We Do Things Matters
My boys are lucky enough to have eaten pasta in Rome, croissants in Paris and hamburgers in New York. Yet, when the conversation turns to food memories, the one they treasure most is eating potatoes next to the Aga in a friend’s kitchen in Scotland. They remember the story of the potatoes freshly dug from…
Read MoreHow To Reach Your Customers
Here’s how our customer’s time was spent across the various media platforms in 2015. Print 4% Radio 13% TV 36% Internet 22% Mobile 25% Here’s where we spent our dollars trying to reach them. Print 16% Radio 10% TV 39% Internet 23% Mobile 12% While we’re spending money in places where fewer of our customers…
Read MoreWhy People Choose This And Not That
A lifetime ago, before adblockers and Netflix we sat through TV ads that suggested (often questionable) tangible benefits. Washing-up liquids gave us hands as soft as our face, and chocolate makers created treats we could eat between meals without ruining our appetite. These ads sold us a story about how we could be better versions…
Read MoreWhat’s Your Big Idea?
Every great brand leads with one big idea. The big idea is what the brand stands for—it’s core belief. Articulating the big idea is harder than you think, living it every day is even harder than that. The brands that do have a much easier time differentiating themselves from the competition. Here are a few…
Read MoreThe Things You’re Not Measuring
The more data we have the more we think we need. We measure everything from email open rates to foot traffic. We obsess over numbers of followers and rates of growth. And yet we often forget to take stock of the things we’re proud to have done and the ways we’ve made a difference. Here’s…
Read MoreAre Your Business Goals And Actions Aligned?
He pushed the door. It was only when it didn’t give that he noticed the handwritten “back in ten minutes” sign. John was already twenty minutes into his lunch break. He just didn’t have time to hang around to buy the new picture book he’d promised he would read to his daughter tonight. He swore…
Read MoreYour One And Only Shot
Dave volunteered to fill in for another gym instructor at the last minute. He arrived late for class and was greeted by a full house of enthusiastic morning gym goers, weights at their feet, water bottles at the ready. He hit his first obstacle within minutes. The gym didn’t supply the workout music and there…
Read MoreA Question Of Attention
Have you noticed that more email marketers are trying to attract your attention at the weekend? Many weekly digests now hit inboxes outside office hours in the hope of getting traction when people are less busy. As marketers we’re using every trick in the book to capture attention in order to further engagement, and so…
Read MorePatient Growth
My trusty blender died a couple of weeks ago, or rather I killed the thing with overwork and by overloading. The new blender had a lot to live up to. On the advice of the sales assistant I bought the most powerful one on the market, but was still frustrated by its performance. Why wouldn’t…
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