Here’s how our customer’s time was spent across the various media platforms in 2015.

Print 4%
Radio 13%
TV 36%
Internet 22%
Mobile 25%

Here’s where we spent our dollars trying to reach them.

Print 16%
Radio 10%
TV 39%
Internet 23%
Mobile 12%

While we’re spending money in places where fewer of our customers are engaging (print and TV), we’re missing opportunities to meet them where they are (mobile). According to Meeker’s Annual Internet Trends Report, this represents a $22 billion opportunity in the US alone.

The best way to reach your customers is to meet them where they are.
It might not be where you assumed they’d be.

Image by Pieter van Marion.