The Advantage Of Not Knowing For Sure

Success is as unpredictable as failure. Nobody knows for sure what will be a hit or a miss. Every runaway success is only obvious with hindsight. And yet we expend so much of our creative energy trying to be successful to our detriment. When you liberate yourself from the pressure of having to win, you’re…

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The Unexpected

Contrary to what we often believe, people want more than what was expected.
We consistently underrate, undervalue, and underutilise our humanity.

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Care Most

We mistakenly believe that we are powerless to make a difference in an all is lost moment when in fact the opposite is true.

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Perfect Timing

An ideal audience isn’t just one that’s available—it’s one that’s receptive.
When we say something is just as important as how we say it.

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Needs And Wants

If we are to do our best work, we must also be intentional about the kind of business and life we want to build. We often default to prioritising our needs while neglecting our wants.

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The Daily Opportunity

Meaningful progress doesn’t happen in a single, magical alignment of the stars. Opportunity can’t pass us by because it’s available to us in this moment and the next one.

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Growing Small

I remember landing my first ‘real’ job like it was yesterday. One of the big British supermarket chains was opening a huge store not far from where I lived in Dublin. It was good news for the hundreds of people who would be employed there—more jobs, more choice for consumers—a win-win. At fifteen, I thought…

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