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The Advantage Of Not Knowing For Sure


Success is as unpredictable as failure. Nobody knows for sure what will be a hit or a miss. Every runaway success is only obvious with hindsight. And yet we expend so much of our creative energy trying to be successful to our detriment.

When you liberate yourself from the pressure of having to win, you’re free to try things that haven’t been done before. You can permit yourself to develop your unique perspective—share and alternative worldview. Walk an untrodden path.

It isn’t just fear of failure that stifles creativity and innovation—it’s the pursuit of the ‘sure thing’ that closes us off to the possibilities. If we always knew exactly where we’d land we would never discover how high or how far we might have gone.

Image by Eugene Lim