Posts Tagged ‘success’
Invest in Second Contact
Both businesses and the customers win when we prioritise affinity over attention.
Read MoreBegin With Wants and Needs
All successful businesses do two things. They fulfil the unmet needs and unspoken desires of their ideal customer.
Read MoreWhat’s Your Promise To Your Customers?
There are a thousand ways to stand out with a better story. And you get to pick one.
Read MoreWhen Subjectivity Wins
Successful brands craft and tell stories for their ideal customers—the people who are ready to hear and believe them.The more subjective we can be in our sales and marketing, the better.
Read MoreGet Specific To Get More Customers
The more specific you can be about who your work is for and who it’s not for, the better your chances of gaining traction with more people.
Read MorePersuade On Purpose, With Purpose
If we’re in the business of making things that change people’s lives for the better, we must master the art of persuasion and help people to make decisions they’re glad about.
Read MoreThe Myth Of Significance
Lately, we have come to believe in the myth of significance. Put our faith in being chosen, becoming ‘the one’. Striving to be bigger, noticed or more than, while simultaneously recounting a narrative of never enough. In our minds, significance boasts a title, resides in a corner office, speaks from the centre stage, gaining recognition…
Read MoreThe Value Conversation
What’s the value conversation your customer is having?
Read MoreDo The Unnecessary
A great deal of our work is about doing the necessary, meeting spec and making sure the client got what they paid for. But much of the skill and all of the joy in our work comes from doing the unnecessary.
Read MoreReverse Marketing
Who is the antithesis of your ideal customer? What’s the message you’d share to convince that person never to buy from you?
When you can tell that story well, you’ll be something to someone.