Posts Tagged ‘spreading ideas’
Why Fascinate?— An Interview With Sally Hogshead
If you haven’t read Fascinate by Sally Hogshead go out and grab yourself a copy. In the book Sally explains how fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the…
Read MoreWhat If You’re Not Selling To Joe?
In a Googleised world it’s now possible to get a logo designed within a few short days for just $40. I know because my friends at the design agency Mat Dolphin wrote a post about it for Creative Review, The £25 Logo. What’s a designer, a freelancer or a creative entrepreneur to do? You’re not…
Read MoreShow Them What You’re Made Of
You could wait around until the CEO rubber stamps your ideas. Your book can gather dust for years until an agent discovers your writing and you can while away a decade in a cubicle wondering when Saatchi and Saatchi will call. Or you can simply show the world what you’re made of and pick yourself.…
Read MoreWhy ‘How To’ Is The Wrong Place To Start
I hardly ever write ‘how to’ posts, even though they are a great way to drive ‘traffic’ to your blog. If you want to do that, go write a great list post. Focusing on the ‘how to’ stops you thinking about the why and the what first. Most companies question, how they will get their…
Read MoreGiving A Damn Is Seriously Underrated
My boys had a sick rat last week. At the vet’s she was weighed and had her chest listened to. The vet sent her home with an antibiotic and instructions. If she didn’t get better very quickly the outlook wasn’t good. At ten the following morning I got a call from the vet nurse. She…
Read MoreHow To Guarantee Failure
Do nothing. Don’t start. Sit on the fence. Avoid taking the first step. Stay in analysis. Stand still. Never ship. Look for ten different opinions. Act on none. Stop trusting your gut and feeling like gold dust. You are. Image by Christa Lohman.
Read MoreYour Brand Is A Story
I’ll never forget the day my son read his first word. We were living in the UK at the time, I was driving through town that day when he piped up from the back, “that’s Asda”. I whipped my head around and saw him pointing an impossibly tiny finger at the huge ASDA sign towering…
Read MoreWhat If Post-it Told A Different Story?
Everyone knows what Post-its do. You know they come in every colour, all sorts of shapes and sizes, easy peel and super sticky. And yet Post-it keeps telling you that stuff in its marketing. They tell you the things you already know about features and benefits. Stories that don’t mean much, that any brand could…
Read MoreHow To Get Million Dollar Marketing For Just £3
The UK supermarket chain Sainsbury’s just scored millions of dollars worth of marketing for £3 and the price of a postage stamp, by simply employing someone who gave a damn. This is a heart warming story of a customer service employee who used his initiative, didn’t behave like a cog and treated a three year…
Read MoreMost People
Most people believe that the day starts at nine and ends at five. That you need the permission of others to start. Most people believe that rules are made by others. That their horizon is a definite line. Most people believe that work must be difficult. That life begins in the two weeks when they…
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