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How To Get Million Dollar Marketing For Just £3

The UK supermarket chain Sainsbury’s just scored millions of dollars worth of marketing for £3 and the price of a postage stamp, by simply employing someone who gave a damn.

This is a heart warming story of a customer service employee who used his initiative, didn’t behave like a cog and treated a three year old girl with empathy.

What’s most incredible about this story is not that Chris did such a great job of sending out a caring human response, or that Sainsbury’s changed the name of their bread following a letter from a toddler, it’s that we’re so completely blown away by this. That it’s something so rare and precious the whole world remarks on it.

The truth is we get the sense that most businesses don’t give a damn anymore. My internet provider is quite happy to offer me a tech appointment in two weeks at the end of a 56 minute call (my third). We now consider this kind of disservice business as usual.

Stories like the ‘Giraffe Bread’ one and people like Chris who answered Lily’s letter, are so rare that they stand out a mile. And there’s your opportunity. In this day and age it might be harder to earn attention but it’s not that hard to be the best thing since sliced bread.
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Image by Kit Logan.

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