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What If You’re Not Selling To Joe?

In a Googleised world it’s now possible to get a logo designed within a few short days for just $40. I know because my friends at the design agency Mat Dolphin wrote a post about it for Creative Review, The £25 Logo.

What’s a designer, a freelancer or a creative entrepreneur to do?

You’re not creating average designs for average Joe. You don’t need to preach to the unconverted. Tell the story that needs to be told to the people who want to hear it. If those people aren’t looking on Elance don’t tell it there.

Remember that the iPhone doesn’t matter to everyone and you don’t need to either.

Image by Michael Dornbierer.

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