Posts Tagged ‘spreading ideas’
Worrying About The Competition
Rachael showed up for her trial as a part-time dishwasher in a local cafe, donned her apron and was sent into battle alongside Lolita. Lolita who was a fairly recent addition to the staff was worried, the manager had already had a word with her about picking up the pace at busy times. As she…
Read MoreWhat Business Are You In?
More on those $5 roses that you paid $8 for last week….. On the Saturday before Valentine’s day I went shopping for single white rose. The florist had none on display, but when I asked she went into the fridge and pulled out two dozen. “Oh, these are not at their best. You can see…
Read MoreThe Difference Between Value And Valuable
On Saturday a single rose would have cost you $5. Today and tomorrow it’s $8. While you clearly got better value for your dollar on Saturday, the roses are more valuable to you today. Who decides then where the value lies and what’s valuable? The value of your product isn’t just in the price you…
Read More2 Questions To Answer Before Bringing An Idea To Market
1. How does your customer want to feel after she’s bought your product or experienced your service? 2. How are you going to get her there? Image by Renato Targa.
Read MoreHow To Get The Customers You Deserve
You’ve heard a version of this story before. It goes something like this. The customer leaves the restaurant a little disgruntled after a Friday evening dinner. The service had been particularly slow, his table had waited an hour for their meal and the waitstaff hadn’t nipped his complaint in the bud. His next move is…
Read MoreSomething To Lose
The solitary guy who sets up shop in his garage or carves out a space at the local cafe to use as an office has nothing to lose. He can tell his friends that he’s following his passion, that it might not work but he’s giving it a go anyway. Not so easy to be…
Read MoreLoved
I finally fell out of love with my favourite little cafe. 18 months ago I went there almost every day, not just for the coffee but because of how it made me feel to be there in amongst the noise, the life and the friendly faces with the smell of the ocean wafting through the…
Read MoreDifferent, Because
We are different because ———————. We are the only one that does ———————. How are you different and why does that matter to your customers? Image by Evive.
Read More10 Questions To Help You With Your Pricing Strategy
When my family and I were in Venice recently we decided to take a seat in a tiny Cafe in St Marks Square and ordered four hot drinks (anyone who has holidayed in Italy knows what’s coming next!). There was nothing remarkable about the coffee but we walked out half an hour later having paid…
Read MoreBetter Stories Versus Better Stuff
Most things that you can buy are good enough. The companies that succeed now, Tattly, Apple, Zappos and Amazon don’t find ways to make and sell better stuff. They work out how to tell a better story AND how to give their customers a story they want to tell too. The story is baked into…
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