Posts Tagged ‘spreading ideas’
What’s The Best Way?
When I was a new mum thinking about ‘the best way’ to raise my son to do the things that babies of his age were supposed to do, occupied a fair amount of my time. I worried about the best way to settle him to sleep and the best way to wean him. I graduated…
Read MoreThe First Step To Building A Marketing Campaign
As marketers we tend to get lost in the tactics like designing flyers, scheduling tweets and growing a Facebook following—this makes us forget the more important stuff. A campaign by definition is “a systematic course of aggressive activities for some specific purpose”. The following is hard for you to hear and so it’s hard to…
Read MoreWhy Visibility Is Overrated
“TRY OUR TAPAS” screamed the sandwich board on the pavement outside the empty restaurant as the customers spilled out onto the pavement waiting for tables at the cafe next door. True story. One of my clients recently did a marketing audit and found that a third of his business came from repeat clients, another third…
Read MoreWhat Does Your Marketing Do?
Marketing is something we do every day and yet we forget to think about the result of what we do beyond how it helps our businesses. We think we design marketing for our customers when mostly we design it to solve an immediate need we have as business owners. When you think about what your…
Read MoreThe Meaning Business
In the past most businesses gained competitive advantage from size, scale or dominance. Whoever the biggest marketing budget and could sell the most stuff won. Success was more about what you did and much less about the way that you did it. But today it’s the way that you go about your business and how…
Read MoreHow To Communicate Your Difference
There is a place where many entrepreneurs, (maybe you) and even global corporations who look like they have got it all together, (maybe yours), get stuck when trying to differentiate themselves in the marketplace. They hit a wall when they begin to articulate what’s unique about what they do and why it should matter to…
Read MoreThe Misleading Advantage
The little gelato place down the road from us is dying. For three years straight they were the only good enough ice cream place in the boat harbour. The lack of competition meant that they could steadily increase their prices from $3.80 per scoop to $5.80 while continuing to staff the store with young, casual,…
Read MoreWhat’s The Reason?
What’s your reason for contacting that prospect? Why do you call her a prospect anyway? What’s your reason for sending that email? Why will everything be okay if you can just get the word out? What’s your reason for printing those fliers? Why does the world need your thing? What’s your reason for starting? Why…
Read MoreEfficiency, Quality, Value And Soul
A new public hospital is opening in Perth this week and along with cutting edge medical facilities patients can expect a state-of-the-art “free-roaming food delivery robots”. Our local newspaper reported that, “The 300kg AGVs will deliver up to 2200 meals a day, directly to wards without human intervention, once they leave the kitchen.” The theory…
Read MoreMake Things People Want
Marketing means different things to different people. To some businesses it’s about Facebook engagement, to others it’s all about analytics or SEO, advertising or PR. If you’ve got the budget it could be a glossy image of Hugh Jackman—your 18K red gold watch, which has been “Crafted for New Heights” peeking from under his freshly…
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