You, your product or your company can stand out by changing how someone feels about themselves in your presence, not just today, but every day.Read More
It’s easier to build the right business for the right people when you know who those people are.Read More
When we own the work we’re proud of it becomes more valuable to the people we serve.
How are you owning the work you’re proud of?
You can find an opportunity to delight, especially when you disappoint. A mistake doesn’t always have to end in disappointment.Read More
Even though nine of her children emigrated to England in the 1960s to find work, my grandmother never travelled outside Ireland. She refused to taste cucumber, even though my English aunt insisted on making cucumber sandwiches whenever she came to visit. Even after her doctor told her cigarettes were bad for her angina. Granny still…Read More
The best marketers give people something to believe in, not just something to buy.Read More
Competing is a zero-sum game.
We succeed when we make peace with the fact that we don’t need to compete when we know who we are.
Every day, we sell ourselves in adjectives that sell us short. Leader, expert, communicator, specialist, efficient, experienced, better, faster, cheaper. We’ve forsaken the effort of showing, for the convenience of telling. There is a better way. Don’t just tell us about the features and benefits of your product. Show us how that product changed the…Read More
It turns out that we don’t have to build trust and connection on the fly. We can do it on purpose.Read More
What you consistently do—every time, without fail, differentiates your business.Read More