The more people have to attend to, the harder it is to get their attention. Attention is a precious resource. And as with any resource, scarcity creates value. Our culture has taught us that those who can capture the most attention win—never more so than in the digital age. So, we devote a considerable amount…Read More
The slim woman dressed in activewear, in line at the cafe next to the gym, orders a black coffee. As she’s handing over her card when the barista asks her the question he’s asked every single customer who ordered a takeaway coffee that morning. ‘Would you like a glazed doughnut for just $2 to go…Read More
We mistakenly believe that we are powerless to make a difference in an all is lost moment when in fact the opposite is true.Read More
An ideal audience isn’t just one that’s available—it’s one that’s receptive.
When we say something is just as important as how we say it.
If we are to do our best work, we must also be intentional about the kind of business and life we want to build. We often default to prioritising our needs while neglecting our wants.Read More
Often the thing we can’t control distracts us to the point of getting in the way of the things we can affect and change.Read More
What stories will you tell today and why will they matter to the people who hear them?Read More
We need to constantly remind ourselves that we are neither all head or all heart and act accordingly.Read More
The one thing all successful ideas have in common is that they spread. But why?Read More
The people you’re trying to reach and resonate with are filtering. From the contacts you try to add on LinkedIn, to the clients you’re hoping to attract. They are deciding who is worthy of their permission and their time.Read More