In our rush to make a living, we sometimes lose touch with the reason our work matters. In our impatience to make other people care, we often lose sight of why we started. In our eagerness to make an extraordinary impact, we forget it’s in ordinary moments that we leave the world better for our…

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Why This? Why You? Why Now? Three simple questions we are often reluctant to answer. When you sit with the discomfort of reflecting on them before you embark on a project, you’ll be clearer about what the world needs from you and why. You’ll also have the beginnings of the story your audience wants to…

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The more people have to attend to, the harder it is to get their attention. Attention is a precious resource. And as with any resource, scarcity creates value. Our culture has taught us that those who can capture the most attention win—never more so than in the digital age. So, we devote a considerable amount…

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The key question for all of us, no matter what business we’re in, is who do we want to be to whom? When we lose sight of who we’re in business to serve, and why we lose more than our competitive advantage. We lose the heart and soul of our business.

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If you’re going to build the business you want, then you must be intentional about how you’re going to do it. There is no such thing as accidental progress.

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Almost every cosmetic counter in the department store has a promotion happening. Of course, they aren’t called promotions—they are presented as ‘free gifts’, designed to encourage the customer to spend more on a particular brand that month. The hope is that the customer will fall in love with the products and become a customer for…

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Alternatives To Winning Caring Helping Being human Growing wiser Inspiring others Righting wrongs Upholding values Giving generously Learning patience Prioritising values Practicing empathy Building community Leading thoughtfully Acting with integrity Exploring possibilities Encouraging progress Making a contribution Teaching perseverance Fostering collaboration Experiencing fulfilment Working towards mastery Changing how people feel Questioning the status quo Putting…

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It isn’t just your mind that responds when you get an email with the subject line ‘urgent’ or ‘important’. Your heartbeat increases, your muscles tense and your breathing gets faster. You feel bad. Your day is thrown off course, if only for a moment. We hate these emails and resent people who fail to communicate…

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If only your business had more media exposure. If only you could get the materials cheaper. If only all the reviews were positive. If only the website had more traffic. If only your colleagues responded. If only every employee listened. If only more browsers bought. We spend a lot of time thinking about how to…

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The doors of the department store are barely open and Chris is setting up for a busy day ahead at Mecca. Most of the sales assistants at the other beauty counters don’t glance up as a customer walks through. They’re expecting tyre kickers this early in the day. Chris is different. He’s aware and attentive,…

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