Every day, we sell ourselves in adjectives that sell us short. Leader, expert, communicator, specialist, efficient, experienced, better, faster, cheaper. We’ve forsaken the effort of showing, for the convenience of telling. There is a better way. Don’t just tell us about the features and benefits of your product. Show us how that product changed the…

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It’s easy to assume that a delicious meal is about the magic that happens when the chef, who we think has the most skin in the game, directly influences the end product. Is the perfect plate of pasta a result of the quality of the ingredients or the skill of the chef? How much does…

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We sometimes trick ourselves into believing we can have the best of both worlds. A foot in both camps. Full belly and cake on the plate. Working towards a goal means abandoning an alternative worldview. Brands like Mecca Cosmetica, Lululemon and Blue Bottle Coffee thrive because they are crystal clear about their identity. Like them,…

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We’re obsessed with finding the right words to communicate our value. We finesse our LinkedIn bios, agonise over product descriptions and sales pages. Of course, words have enormous power. But they are worthless without the actions that support them. It’s no good describing how great your product is if you haven’t put in the work…

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Have you ever come away from being asked the, ‘so, tell me about you’ question in a professional setting and felt like you nailed it—even just a little bit? How do you sum up the essence of who you are, what you stand for and what you’re capable of without sounding like an over-rehearsed egotist,…

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You are challenged at least ten times every day to explain to people what you do and why you do it. This happens on your about page, at networking events and even as you sit next to someone ten thousand feet up on a transatlantic flight. A great place to start is by unapologetically telling…

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Ask any business owner about how they stand apart from the competition and they’ll probably begin with the tangible, the things they can easily explain. “We offer a more competitive interest rate.” “Our products have more features. “We have better distribution.” In 2008 Windows accounted for 84% of personal computing devices shipped. Today that number…

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When was that last time you couldn’t wait to click on a banner ad? Marketers will spend $500 billion on advertising this year. Someone clearly believes advertising is working, even if it’s not. We still think that marketing is how we talk to people about ourselves. Marketing is giving people something to talk about. Image…

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Your work is a gift. Doesn’t this stop you in your tracks for a second? That’s what it did to me when I saw James’s Victore’s talk on the subject (well worth bookmarking to watch later). James runs an independent design studio in Brooklyn, he is known for his original thinking and unforgettable work. James’…

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