Posts Tagged ‘mission’
You Scratch My Back
The suited up guy approached me at the end of the meeting saying he wanted to find ways to promote my business. He was that impressed! “There is a quid pro quo though.” he said. The old you scratch my back and I’ll scratch yours routine. A transaction. This for that. The most valuable relationships…
Read MoreNo Strings
Alexx saw the sign outside the local gym and decided that there was no excuse. It was just a hundred metres from her front door and was advertising a six week membership for just $99. An opportunity not to be missed. As she signed up Alexx tried to overlook the quiet desperation of the owner.…
Read More6 Questions Every Startup Should Ask
1. What problem are we solving? 2. What need are we fulfilling? 3. Who are we solving the problem for? 4. How are we least like the competition? 5. How do we tell that story? 6. Why this, why us and why now? What questions have you asked yourself? Image by dasmart.
Read MoreThe Story Is Your Advantage
“Whoever tells the best story wins.” —Annette Simons This is the whole truth, and it scares all kinds of people, from creators to scientists, fledgling entrepreneurs to established brands. The best man doesn’t always win. It’s not enough to be bigger or better, and that frightens us because our understanding of the world comes from…
Read MoreJust Because You Can Doesn’t Mean You Should
The tiny suburban cafe is full to bursting every day. It’s become more than a cafe really. The early morning cyclists punctuate the end of their ride at the tables on the pavement outside. Their last stop before heading off to work for the day. It’s the place where young mothers grab a takeaway coffee…
Read MoreThe Bottom Line
There’s an irony about entrepreneurship or starting a business and it’s this. When you begin you’re obsessed with the starting part. Just starting it seems is enough. You may have a vision for what could be, but there is not so much pressure to get there in the beginning. Once you’ve succeeded a little it…
Read MoreHow To Get To Do The Things You Want To Do
The best way, the only way in fact, to get from where you are to where you want to be is to begin. You get to do what you want to do by doing it. Maybe not all day every day at first, but it’s easier than ever now to start. Decide what you want…
Read MorePractice The Art Of Making People Matter
Walk along any suburban street. Sit in any cafe. Listen to telephone conversations at the airport lounge. Here’s what you’ll find. Everyone is having the same conversation. The early morning gym junkies, the startup hub members, the mothers catching the train to work, the fathers in the book store and the teens glued to their…
Read MoreGive Them A Reason
Half of the products in your pantry now have a ‘like us on Facebook’ icon on the label. Why should you like a brand of mass produced honey on Facebook? Why does the brand manager think you should care? Marketing is about doing great work that gets noticed. It’s about giving people a reason to…
Read MoreMake Your Idea Matter
Make Your Idea Matter is finally available to buy on Amazon. Thanks to the people who bought the book yesterday it bagged a Top 3 spot on the Amazon Bestsellers list overnight! It’s taken most of our Australian winter (or your summer), to simply get the book edited, formatted, designed and ready for publication. We’ve…
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