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You Scratch My Back

The suited up guy approached me at the end of the meeting saying he wanted to find ways to promote my business. He was that impressed!

“There is a quid pro quo though.” he said.

The old you scratch my back and I’ll scratch yours routine. A transaction. This for that.

The most valuable relationships I’ve built never started with the limited thinking of what’s in it for me. If you do something for someone out of self-interest or for an eventual return and the payoff never comes, what are you left with?

If you do something because it feels good to be generous and to build trust you’ve got the feeling and the trust.

Meaning can’t be transacted.

Image by Stuart Richards.

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