Every business begins with a choice to be better. Not necessarily to be better than the competition, but to be a better option for the people it hopes to serve. As we become mired in the day-to-day work of business building, we can lose sight of our original intention. Nike’s Bill Bowerman chose to be…

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There was clearly a big job of work to do on the old Victorian home close to where we live. We didn’t envy either the owners, or the painting contractor who was slowly and carefully laying down dust sheets on that first morning, long before many people had started their day. The painter worked alone,…

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