Unlock the Magic in Your Story Now

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

The Unsurprising Way To Find More Customers

There was clearly a big job of work to do on the old Victorian home close to where we live.
We didn’t envy either the owners, or the painting contractor who was slowly and carefully laying down dust sheets on that first morning, long before many people had started their day.

The painter worked alone, quietly and methodically sanding, undercoating and finishing each part of the project before moving to the next. It took a week of noticing him every day before I asked for his number.

Peter didn’t have a branded van, or a sandwich board on the pavement, or business cards he could give to passers by. All he had was his work and that was enough.

In our rush to grow we sometimes forget that the best way to attract more customers is to do the kind of work that people want to both, experience and talk about.

Image by Mike.

gift icon
Share this article