Posts Tagged ‘matter’
What’s Your Sentence?
Tomorrow you might consider making a list of resolutions. You might even set goals for the coming year. Before you do watch this short video from Daniel Pink and then go craft a sentence that will be your guidepost for everything you plan to do. The best bit is that you get to choose. If…
Read MoreWhat Your Clients Need Now
They need you to ask the right questions, not to have all the answers. They need your generosity, not jargon. They need the truth. They need what works for them, not what makes you look good. They need faith in you and your intention. They need to be empowered more than they need to be…
Read MorePetrol Station Flowers
‘Petrol station flowers’ never quite hit the mark. It’s obvious to both the giver and the receiver that they were unplanned….an afterthought. That the giving of them lacked the thing that’s more important than the blooms themselves. The intention. We care about the intention as much as the gift, often more. Your intention matters in…
Read MoreThe Hard Part
The hard part of becoming a personal trainer isn’t learning which muscle does what. There are plenty of study guides and anatomy books to help an aspiring trainer to get a Certificate IV in Fitness. No, the hard part is the art of telling a story that people you hope will sign up for your…
Read MoreThe Easy Way Out
A $6000 full page advert in a magazine with a readership of 200,000 people might feel like a bargain. All those eyeballs connected to all those credit cards just waiting to discover you. Now all the advert must do is convince people to pick up the phone. Buying ads feels safe, but handing over advertising…
Read MorePeople Don’t Buy What You Do
Michael and Phil Farrell knew how to sell steak. They didn’t do it by having an abundance of tasty cuts in their shop window to tempt strangers or passers by who might fancy a t-bone for dinner that evening. No, they did it by knowing the name of every single customer who walked through their…
Read MoreThe Elephant In The Room
John (not his real name) was discussing the features and benefits of a new product he’s bringing to market with me yesterday. He had a niggle, a way which his product worked that other products in the same category didn’t. An elephant in the room. He wondered if this might be a problem. What if…
Read MoreYou Scratch My Back
The suited up guy approached me at the end of the meeting saying he wanted to find ways to promote my business. He was that impressed! “There is a quid pro quo though.” he said. The old you scratch my back and I’ll scratch yours routine. A transaction. This for that. The most valuable relationships…
Read MoreNo Strings
Alexx saw the sign outside the local gym and decided that there was no excuse. It was just a hundred metres from her front door and was advertising a six week membership for just $99. An opportunity not to be missed. As she signed up Alexx tried to overlook the quiet desperation of the owner.…
Read MoreThe Shortcut
The secret to overnight success is that there is no such thing as an overnight success. Here’s the formula. DO GOOD WORK x TIME = OPPORTUNITY TO SUCCEED This is how a self-published Kansas mother of three became the number #1 Amazon Business Bestseller in a week when ‘online influencers’ backed by big publishing houses…
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