‘Petrol station flowers’ never quite hit the mark.

It’s obvious to both the giver and the receiver that they were unplanned….an afterthought.
That the giving of them lacked the thing that’s more important than the blooms themselves.

The intention.

We care about the intention as much as the gift, often more.

Your intention matters in business as it does in life. It costs nothing to care more than the competition. And the flip side of course is that if you care more, you not only have the opportunity to change how your customers feel, you also get to do work that matters to you too.

Image by scorpians and centaurs.