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The Elephant In The Room

John (not his real name) was discussing the features and benefits of a new product he’s bringing to market with me yesterday.

He had a niggle, a way which his product worked that other products in the same category didn’t. An elephant in the room. He wondered if this might be a problem.

What if your problem was actually a benefit?

Your weakness could be your strength.

The elephant, that thing you don’t do might be your story.

Image by express monorail.

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