Posts Tagged ‘matter’
Empathy Creates Value
A restaurant host has one job to do—meet and greet diners and show them to their table. It sounds easy enough, but the difference between a good host and a great host is underrated because where people are seated directly impacts their experience. Seating arrangements can influence how long diners spend at a venue, how…
Read MoreListening To Lead
The promise of the digital age was the ability to more cheaply and rapidly raise awareness of our value, our message, or our cause. Digital media levelled the playing field and gave all of us the chance to spread our ideas. In some cases, the desire to quickly spread ideas has led to the misbelief…
Read MoreThe Advantage Of Not Knowing For Sure
Success is as unpredictable as failure. Nobody knows for sure what will be a hit or a miss. Every runaway success is only obvious with hindsight. And yet we expend so much of our creative energy trying to be successful to our detriment. When you liberate yourself from the pressure of having to win, you’re…
Read MoreGap Bridging
What gap does your product or service help your audience to bridge?
Read MoreA Question Of Choices
Our choices not only determine our priorities, plans and results—they are also clues about what matters to us.
Read MoreThe Daily Opportunity
Meaningful progress doesn’t happen in a single, magical alignment of the stars. Opportunity can’t pass us by because it’s available to us in this moment and the next one.
Read MoreOn Finding The Right Customers
Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers. Company-customer fit is unerrtated.
Read MoreStand Out
You, your product or your company can stand out by changing how someone feels about themselves in your presence, not just today, but every day.
Read MoreThe Value Of Discernment
The better we are at discerning who our right people are the more shared value we can create.
Read MoreExactly Who Do You Serve?
It’s easier to build the right business for the right people when you know who those people are.
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