Posts Tagged ‘marketing’
5 Ways To Tell A Better Brand Story Today
It turns out telling your brand story is more about doing than telling. Here are five things you can do today to begin telling a better brand story. 1. Review and rewrite your about page. A great about page isn’t all about you. It should communicate how you can help or delight the reader. That’s…
Read MoreWhat’s Your Plan For The Other 364 Days?
It’s interesting to watch businesses of all stripes trying to attach a layer of Mother’s Day meaning to their brands. I’m not sure how you surprise your Mum with running shoes from the “40% off women’s sports shoe sale”. Finding a way to jump on the bandwagon of the day doesn’t take a lot of…
Read MoreIf You Don’t Like The Story Tell A Different One
The manager at Muffin Break is frustrated. Yet again she’s discovered a customer from the jam-packed sushi bar opposite sitting at one of her tables eating lunch. Of course she wastes no time asking the sushi-eater to leave. I wonder what would happen if instead of angrily telling people to move on, she offered to…
Read MoreThe Real Job Of A Marketer
When a mother of two stands browsing the birthday cake supplies at the local Cook & Dine store she’s not imagining how well the piping bags will work. She’s imagining how she will feel when her little girl’s face lights up at the party on Sunday afternoon. We think our job is to change how…
Read MorePaying Attention To The Clues Your Customers Leave
“People tell us who they are, but we ignore it because we want them to be who we want them to be.” — Donald Draper Have you ever watched someone shopping? People touch things that catch their eye. They buy things that are not on their list because something changed how they feel in the…
Read MoreIt’s Business. It’s Personal
When did business stop being personal and become an activity we engage in? It wasn’t always this way. In 12000 BC when Obsidian was used for trades, business was about making fair exchanges of value based on trust. When pioneer farmers traded labour with their neighbours to make harvesting more efficient, business was about working…
Read More10 Ways To Make People Fall In Love With Your Brand Without Having Donald Draper On The Payroll
In the 60s there was no distinction between advertising and marketing. Everything has changed. 1. Create something that’s not for everyone. If you’re speaking to everyone you’re getting through to no one. Sanuk, shoes that are not shoes. Dollar Shave Club, shave tech for the enlightened. 2. Make a better product. Create things that look…
Read MoreWhat People Want Then And Now
In the 70s and 80s you didn’t download music you owned it. If you cared enough about an artist or a song you had to wait for the vinyl to be pressed. Sometimes you waited in line hoping that EMI or Sony had sent enough copies to your local store. There you met other fans,…
Read MoreThe Real Job Of The Genius
On a recent trip to the Genius Bar at the Apple Store I discovered the real job of the Genius. While you might think that the role of the Genius is to fix things, it’s not. The first job of the Genius is to acknowledge your problem and to change how you feel. Chad told…
Read MoreWhat’s Wrong With Business Communication And How To Fix It
Business has got a problem. It’s pervasive, eats away at human connection and strips meaning from our interactions. While trying to be professional and sound more knowledgeable we’re sanitising and jargonising our conversations. This is killing our ability to communicate. So how do we transition from meaningless communication to creating meaningful impact? If you ever…
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