Posts Tagged ‘legacy’
The Bounds Of Possibility
Now that we are no longer bound by the constraints of probability, we must face the fact that we have a responsibility to own what’s possible. Opportunity abounds.
Read More10 Benefits Of Strategic Storytelling
Stories do more than help us to tell and sell. Shared narratives are powerful catalysts for change and the building blocks of our culture.
Read MoreThe Myth Of Significance
Lately, we have come to believe in the myth of significance. Put our faith in being chosen, becoming ‘the one’. Striving to be bigger, noticed or more than, while simultaneously recounting a narrative of never enough. In our minds, significance boasts a title, resides in a corner office, speaks from the centre stage, gaining recognition…
Read MoreSmall Acts Matter
How we serve we serve matters. Our smallest acts have the power to make the biggest difference.
Read MoreBuild Your Darlings
Build your darlings for the people you care about serving. Those people who will fall in love with how your work enables them to live the lives they want.
Read MoreBetter Work Happens By Design
My parents both left school in their early teens. They and most of their peers were manual labourers, who didn’t get to choose the kind of work they did. They worked in factories or on building sites for most of their lives. Work for them was a means to an end—a way to contribute to…
Read MoreBuild A Trust Engine
In the golden age of the advertising businesses of all sizes relied on ads to promote and sell their products. Giant corporations reached us via TV and whole page newspaper ads. Small businesses got our attention by placing small ads in the local newspaper. In the past advertising allowed average products to gain traction. Now…
Read MoreThe Opportunity Cost Of Pursuing New Opportunities
Time. We can sell it. We can buy it. But we can’t get it back. And yet when it comes to resourcing opportunities, we sometimes believe we can have it all. All we need is to be disciplined about how we spend our time. When we choose to pursue a new project or goal we’re…
Read MoreTell Me About Your Company
If you were asked to describe a friend in three words you’d have no problem. Maybe you’d say he was fun or kind, perhaps you see him as loyal or generous. But if I asked you to tell me about your company’s attributes or brand’s characteristics you’d probably struggle. We invest a lot of time…
Read MorePitch Perfect
The two falafel makers at the weekend market sell an almost identical product but achieve very different levels of success. The marketing tactics they use are similar. Make eye contact with potential customers, offer them a small sample to try and use the time they’re chewing to launch into your sales pitch. The first maker…
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