How To Charge What You’re Worth

The days when you clocked in and out, and got paid by the hour for dipping squares of caramel into big vats of icing, (pink or white—a job my mother did for years), at the factory, are largely gone. You don’t get paid for showing up. And yet that’s how many creative entrepreneurs try to…

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Understanding The Problem To Solve

There are a million and one web hosting services on the market. It’s hardly a niche. The market is so saturated, why would you consider launching yet another one? That’s exactly what my friend Kelly did. Her hosting business doesn’t stand out by competing on spec, or uptime. Kelly differentiates by understanding the problem to…

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If Only You Could Write Like Malcolm Gladwell

WANTED “A professional writer talented in non-fiction storytelling with a passion for the topics of startups, social entrepreneurship, cutting-edge science and technology, and the psychology of the crowd, capable of crafting non-fiction pieces that are captivating and massively popular (think Freakonomics or The Tipping Point) Location: Los Angeles or telecommute To apply: provide your resume…

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How To Standout

Care more. Do what you say you’re going to do. Stand in other people’s shoes. Solve problems. Fix what’s broken. Change how people feel. Create what you want to see in the world. Don’t wait for an invitation. Think beyond what’s possible. Get over your fear. Act. Rinse and repeat. Image by EIO.

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How Coffee Became As Seductive As Diamonds

I have no idea how this happened, but twenty five years ago when my husband and I were choosing my engagement ring on student budgets, I found myself inside a tiny strategically lit room with a £20,000 ring on my finger. £20,000 was enough to buy a house in Dublin in those days. Fast forward…

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The Last Thing You Should Rely On Is Your Resume

Your resume is not so much a testament to what you’ve done, it’s a timeline of where you’ve done it. The world doesn’t need to take your resume’s word for anything, it can find out more about you in three clicks of a mouse than you can tell in twenty perfect bound pages. When I…

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Begin With The Possibilities, Not The Limitations

When you’re scoping things out. When you’re strategising, or planning how to get from here to where you want to be, you often start by asking the wrong questions. You put your first focus in the wrong place. You start by thinking about what went wrong last time. By telling yourself what you can’t do…

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Why You Need To Change How You Think About Success

From the outside looking in success looks so easy. Successful people make it all look a bit like falling off a log. It’s easy to think that success happens in the moment, or is catalysed by one major event. Like being stranded while travelling, deciding to charter a flight and then selling tickets to other…

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