Posts Tagged ‘leadership’
Why More Is The Wrong Place To Start
The end goal of all marketing is more. More customers or subscribers. More sales and increased profits. This is the reason business strategy questions and answers often begin, (and end) with the ‘how to’ of getting more. But more is the wrong place to start for two reasons. When you begin by asking, “How can…
Read MoreWhat Kills Big Companies?
For over a century Kodak knew that what was important to its customers was “Kodak moments” not their innovation and patents, (well their marketers did anyway). And yet they failed to translate that knowing into staying relevant to their customers. “Sales + Customers = Nothing Broken is the formula for corporate cyanide. Most big companies…
Read MoreWhy I’m Doing This. Questioning What’s Important
It’s rumoured that Tumblr founder David Karp will get $250 million from the deal his company signed with Yahoo earlier this week. Do you think that’s what really matters to him? Was this the prize he had his eye on six years ago when he started? Could money have been the answer that was top…
Read MoreThe Secret Of Disruptive Innovations
When the online eyewear retailer Warby Parker began selling boutique-quality glasses at a $95 price point they weren’t just trying to undercut the bigger players in the industry. Of course they did that and more, growing the company by 500% in just a year and mostly by word of mouth. The average customer who needs…
Read MoreWhat’s Your Plan For The Other 364 Days?
It’s interesting to watch businesses of all stripes trying to attach a layer of Mother’s Day meaning to their brands. I’m not sure how you surprise your Mum with running shoes from the “40% off women’s sports shoe sale”. Finding a way to jump on the bandwagon of the day doesn’t take a lot of…
Read MoreThe Real Job Of The Genius
On a recent trip to the Genius Bar at the Apple Store I discovered the real job of the Genius. While you might think that the role of the Genius is to fix things, it’s not. The first job of the Genius is to acknowledge your problem and to change how you feel. Chad told…
Read MoreWhat’s Wrong With Business Communication And How To Fix It
Business has got a problem. It’s pervasive, eats away at human connection and strips meaning from our interactions. While trying to be professional and sound more knowledgeable we’re sanitising and jargonising our conversations. This is killing our ability to communicate. So how do we transition from meaningless communication to creating meaningful impact? If you ever…
Read MoreTina Roth Eisenberg On Trusting Your Gut And Following Your Passion
Have you ever had an idea you thought might work that still hasn’t seen the light of day? If you’ve longed to bring something you’re passionate about to life it might be time to watch the video chat I had with Tina Roth Eisenberg. Tina is a Swiss designer based in New York who runs…
Read MoreTell The Story You Want To Tell
You are not the first person (or the last) to admit that you’ve ended up doing the wrong thing. For the wrong people. For the wrong reasons. Something that didn’t bring you the joy you thought it would. If you’ve ever wound up at the end of a path that you have chosen and wondered…
Read MoreWhy Is Giving Easier Than Taking?
From my first day at school (the day after I turned four,I don’t think my mother could wait a minute longer), we were taught that giving was a great thing. It was a convent school and every day Sister Collette would come around with a box and collect our pennies for babies in Africa. They…
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