Efficiency Vs. Meaning

Mike’s been driving for Uber for three years. In that time he’s done 20,000 trips while maintaining a consistent 4.94-star rating. Mike works when he wants to. He’s earning more than enough money to pay the bills, and yet he can’t help feeling there’s something missing. Mike is a phenomenally successful Uber driver by any…

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Meaning At Work

There is an element of the mundane in every job. Consider the cabin crew who work on long-haul flights. The majority of their work is the repetitive, and strenuous task of wheeling trolleys full of food and drink down narrow aircraft aisles while repeating the same script, ‘chicken or beef’, to the three hundred passengers…

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Lucky By Design

The cathedral was packed. More than a thousand people arrived on a warm Tuesday morning to attend cafe owner, Sisto Malaspina’s funeral. Many more stood outside—others watched the service at home on their laptops or giant screens in Melbourne’s Federation Square. We were there, not to mourn Sisto’s death, but to celebrate how he had…

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Effort, Performance And Joy

The indoor bikes at my gym have a display monitor on the front. The monitor is designed to show you how much effort you’re putting into your workout. In theory the monitor helps you to get better results. You can see how the combination of your speed and resistance increases your power output. You can…

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The Truth About Vanilla

Almost one in five people who order an ice cream in the U.S. today will order vanilla. Vanilla then is an easy flavour to make because we know that most people won’t have an objection to it and 17% of people are likely to order it. It feels more risky to be the company that…

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