When we own the work we’re proud of it becomes more valuable to the people we serve.
How are you owning the work you’re proud of?
Every day, we sell ourselves in adjectives that sell us short. Leader, expert, communicator, specialist, efficient, experienced, better, faster, cheaper. We’ve forsaken the effort of showing, for the convenience of telling. There is a better way. Don’t just tell us about the features and benefits of your product. Show us how that product changed the…Read More
What you consistently do—every time, without fail, differentiates your business.Read More
We make more right moves when we stop to think how the next thing we’re about to take on aligns with our values, and if it’s helping us to get to where we ultimately want to go.Read More
Some people have no choice but to pay attention to the weather. Pilots, fishers and farmers must make allowances for the state of the atmosphere on any given day. But for most of us, the weather isn’t a problem, unless we believe and declare it to be. And yet, we allow our thoughts about the…Read More
Stories do more than help us to tell and sell. Shared narratives are powerful catalysts for change and the building blocks of our culture.Read More
Both businesses and the customers win when we prioritise affinity over attention.Read More
There are a thousand ways to stand out with a better story. And you get to pick one.Read More
Lately, we have come to believe in the myth of significance. Put our faith in being chosen, becoming ‘the one’. Striving to be bigger, noticed or more than, while simultaneously recounting a narrative of never enough. In our minds, significance boasts a title, resides in a corner office, speaks from the centre stage, gaining recognition…Read More
A great deal of our work is about doing the necessary, meeting spec and making sure the client got what they paid for. But much of the skill and all of the joy in our work comes from doing the unnecessary.Read More