There was a talent show on television when I was a child called, Opportunity Knocks. It wasn’t unlike some of the reality talent shows broadcast on TV today. It was lower budget and had a lot less glitz and glamour. Prospective contestants wrote to the show’s producers via snail mail pitching to audition. I doubt…Read More
The slim woman dressed in activewear, in line at the cafe next to the gym, orders a black coffee. As she’s handing over her card when the barista asks her the question he’s asked every single customer who ordered a takeaway coffee that morning. ‘Would you like a glazed doughnut for just $2 to go…Read More
An ideal audience isn’t just one that’s available—it’s one that’s receptive.
When we say something is just as important as how we say it.
What gap does your product or service help your audience to bridge?Read More
Our choices not only determine our priorities, plans and results—they are also clues about what matters to us.Read More
Meaningful progress doesn’t happen in a single, magical alignment of the stars. Opportunity can’t pass us by because it’s available to us in this moment and the next one.Read More
We have the opportunity every day to work by heart or to choose to do it with heart.
The more often we choose the latter the better for all of us.
Whatever you’re building, think beyond features, functionality and design and think first about how the person you serve wants to feel when she arrives at the place you’ve built.Read More
What stories will you tell today and why will they matter to the people who hear them?Read More
How we keep score changes the stories we tell, the businesses we build and the societies we shape.Read More