intention
258 posts
Opportunity Knocks
There was a talent show on television when I was a child called, Opportunity Knocks. It wasn’t unlike some of the reality talent shows broadcast on TV today. It was lower budget and had a lot less glitz and glamour. Prospective contestants wrote to the show’s producers via snail mail pitching to aud
Consistent, Persistent And Patient
The slim woman dressed in activewear, in line at the cafe next to the gym, orders a black coffee. As she’s handing over her card when the barista asks her the question he’s asked every single customer who ordered a takeaway coffee that morning. ‘Would you like a glazed doughnut for just $2 to go…
Perfect Timing
An ideal audience isn’t just one that’s available—it’s one that’s receptive. When we say something is just as important as how we say it.
Gap Bridging
What gap does your product or service help your audience to bridge?
A Question Of Choices
Our choices not only determine our priorities, plans and results—they are also clues about what matters to us.
The Daily Opportunity
Meaningful progress doesn’t happen in a single, magical alignment of the stars. Opportunity can’t pass us by because it’s available to us in this moment and the next one.
By Heart Vs. With Heart
We have the opportunity every day to work by heart or to choose to do it with heart. The more often we choose the latter the better for all of us.
People Want Places, Not Platforms
Whatever you’re building, think beyond features, functionality and design and think first about how the person you serve wants to feel when she arrives at the place you’ve built.
The Lost Art Of Storytelling
What stories will you tell today and why will they matter to the people who hear them?
Immeasurable Success
How we keep score changes the stories we tell, the businesses we build and the societies we shape.
The Power Of Owning Your Work
When we own the work we’re proud of it becomes more valuable to the people we serve. How are you owning the work you’re proud of?
Better Marketers Show And Tell
Every day, we sell ourselves in adjectives that sell us short. Leader, expert, communicator, specialist, efficient, experienced, better, faster, cheaper. We’ve forsaken the effort of showing, for the convenience of telling. There is a better way. Don’t just tell us about the features and benefits of
Your Brand Is What You Consistently Do
What you consistently do—every time, without fail, differentiates your business.
Why Next?
We make more right moves when we stop to think how the next thing we’re about to take on aligns with our values, and if it’s helping us to get to where we ultimately want to go.
Shame About The Weather
Some people have no choice but to pay attention to the weather. Pilots, fishers and farmers must make allowances for the state of the atmosphere on any given day. But for most of us, the weather isn’t a problem, unless we believe and declare it to be. And yet, we allow our thoughts about the…
10 Benefits Of Strategic Storytelling
Stories do more than help us to tell and sell. Shared narratives are powerful catalysts for change and the building blocks of our culture.
Invest in Second Contact
Both businesses and the customers win when we prioritise affinity over attention.
What’s Your Promise To Your Customers?
There are a thousand ways to stand out with a better story. And you get to pick one.
The Myth Of Significance
Lately, we have come to believe in the myth of significance. Put our faith in being chosen, becoming ‘the one’. Striving to be bigger, noticed or more than, while simultaneously recounting a narrative of never enough. In our minds, significance boasts a title, resides in a corner office, speaks from
Do The Unnecessary
A great deal of our work is about doing the necessary, meeting spec and making sure the client got what they paid for. But much of the skill and all of the joy in our work comes from doing the unnecessary.
