Posts Tagged ‘ideas’
The Secret To Spreading Ideas
I recently had the opportunity to share an idea I care about thanks to the team at TEDx Perth. The talk went live online two days ago. I hope it helps you to spread the ideas that you care about. Image by Sally Jarvis at TEDxPerth
Read MoreWhat Versus Why
My middle son left school this year and here’s the question everyone asks him. “What do you want to do?” I bet it’s a question you’ve been asked too at one time or another. My seventeen year old tells people he wants to study either architecture or design, and then that he’s off to Billund…
Read MoreConfusing Price With Value
There’s a company here in Perth charging $70 an hour to weed gardens. Just weeding, and perhaps a light trim of garden shrubs. Nothing more. They don’t mow lawns (there are already thousands of guys doing that). They do the job that nobody else wants to take on. The job that plenty of time poor…
Read MoreAnyone Could Have Done It
Anyone could have written that book. Had this idea. Made that project work. Pulled this off. The thing is they didn’t. That most people don’t. And you’re not just anyone. Image by Alexander Kesselaar.
Read MoreWho Is It For?
They’ve put a beautiful Christmas tree in the foyer of our local leisure centre. It stands almost three metres tall, complete with the usual baubles and wrapped presents underneath. The tree would be perfect if it wasn’t for the temporary barrier that surrounds it on four sides, (you know the kind, the type with the…
Read MoreThe Rocket Artist
We went to a new cafe by accident today. We were late and didn’t feel like queuing for a table at our regular place. Donny, they guy wearing the apron who came to clear the table recognised we were new and asked how we’d enjoyed the coffee. We struck up a conversation about where they…
Read MoreCrafting Your Intention
I met a really passionate financial planner recently who was a bit stuck about how to craft a 30 second pitch to deliver to the people he met at networking events. The problem was that while he was agonising over finding the right words he lost the ability to communicate his intention. If you have…
Read MoreWhat’s The Formula?
There was no formula for being commissioned by Starbucks to design the Red Christmas Cup, so Johanna Basford created one. There was no step-by-step guide to building a brand around ‘delivering wow through service’ before Zappos did it. And yet that’s what we want. The how to, the instructions, the rules we can follow. The…
Read MoreThe Fortune Cookie Principle™
Every idea, innovation, product and service has two elements. The cookie…. the commodity, the utility, the tangible, the facts, the logical benefit. The cookie is the thing you put in the shop window which has a fixed inherent value. Then there’s the fortune, the intangible part of the product or service which is where the…
Read MoreTomorrow
Tomorrow there will be another social network to choose from. Tomorrow your competitors will be selling a similar app. Tomorrow there will be ten more books to buy at the bookstore. Tomorrow you’ll get to inbox zero. Tomorrow interest rates might come down. Tomorrow you’ll know for sure. Tomorrow there will be another podcast to…
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