Posts Tagged ‘ideas’
On Experience
Every time we approach a new problem we believe we have to come at it with fresh eyes. Sometimes that is true. But we mustn’t ignore our lived experience. Whatever challenge or goal is in front or ahead of us, it’s worth remembering the resources we called on to get where we needed or wanted…
Read MoreIdeas Worth Keeping
Sometimes our best ideas come to us when we’re working with constraints. We’ve all seen hundreds of brilliant ideas and initiatives come into being as a result of communities being in isolation around the globe. Local councils in London are calling at-risk elderly to ask if they need groceries or medicines delivered. Villages have started…
Read MorePeople Want Places, Not Platforms
Whatever you’re building, think beyond features, functionality and design and think first about how the person you serve wants to feel when she arrives at the place you’ve built.
Read MoreStand Out
You, your product or your company can stand out by changing how someone feels about themselves in your presence, not just today, but every day.
Read MoreShame About The Weather
Some people have no choice but to pay attention to the weather. Pilots, fishers and farmers must make allowances for the state of the atmosphere on any given day. But for most of us, the weather isn’t a problem, unless we believe and declare it to be. And yet, we allow our thoughts about the…
Read MoreThe Bounds Of Possibility
Now that we are no longer bound by the constraints of probability, we must face the fact that we have a responsibility to own what’s possible. Opportunity abounds.
Read MoreWhen Subjectivity Wins
Successful brands craft and tell stories for their ideal customers—the people who are ready to hear and believe them.The more subjective we can be in our sales and marketing, the better.
Read MoreGet Specific To Get More Customers
The more specific you can be about who your work is for and who it’s not for, the better your chances of gaining traction with more people.
Read MoreTry Anyway
Texas head teacher, Belinda George, doesn’t have access to more resources than her colleagues. So how does she change her students’ lives for the better? Instead of focusing on the things she and her team can’t control, like educational policy and budgets, she concentrates on the things she can influence. Ms George is then free…
Read MoreWhen Did One Day Become Never?
The first time I met Simon he was juggling four dirty plates while greeting customers and directing his team. Over time, I came to know Simon as a friend and also as one of the most gifted people I knew. Simon’s bosses loved how he ran their cafe as if it were his own. They…
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