Posts Tagged ‘difference’
What If You Had One Line To Tell The Truth About Your Product?
Imagine you have a giant billboard to tell your customers the truth about your product or service. You’ve got just one line to do it in. What would your truth look and sound like? Is the truth in that single sentence what you want it to be? If not, what do you need to do…
Read MoreGreat Content Marketing Doesn’t Feel Like Marketing.
“You have more chance of summiting Mount Everest than getting someone to click on a banner ad.” —Jonathan Perelman VP at Buzzfeed Getting the word out about your products and services can feel a bit like an Everest expedition. You and I know that traditional advertising doesn’t work anymore. We’ve known from as far back…
Read MoreHow To Sell A Guitar…..Or Anything
The number one reason a salesperson fails to close a sale is that she can’t effectively communicate the value of the product. Of course it makes sense that if you can’t help your customers to understand why they should care, then you’re not likely to be able to convince them to buy. The luthier takes…
Read More5 Reasons Microsoft Failed To Compete In A Post iPhone World
Soon after Apple launched the iPhone in 2007, Microsoft’s then CEO Steve Balmer gave this short video interview. In two minutes he shed light on Microsoft’s business strategy which gives us some clues as to why Apple would dominate over the next seven years. 5 Strategic Mistakes Microsoft Made Post iPhone 1. Competing on price.…
Read MoreWhat Don’t You Do?
You are challenged at least ten times every day to explain to people what you do and why you do it. This happens on your about page, at networking events and even as you sit next to someone ten thousand feet up on a transatlantic flight. A great place to start is by unapologetically telling…
Read MoreDo You Have A Human Business Strategy?
When I was a little girl buying new shoes was always an event. We went to a local shoe shop, the one that advertised the credentials of their ‘specially trained fitters’ in the window. We patiently waited our turn for the magic that was about to happen. This usually involved a matronly woman and what…
Read More10 Ways To Stand In Your Customer’s Shoes
When LEGO was developing a castle play set they brought fans of all ages together to get feedback. The adults loved it. “But where’s the dragon?” the children asked. The adults explained that there were no dragons in Medieval times. “Where’s the fun in that?” the kids replied. So, the dragon was born. What we…
Read MoreIt’s Here—The Book That Will Reinvent Your Marketing
It’s incredible to think about the changes that have happened to our lives and businesses in the last decade. Now instead of guessing what our customers are thinking we can actually listen to what they want. We can see what they are doing all of the time, in real time. And yet, we’re still using…
Read MoreSignificance Could Be Your Competitive Advantage
You’re late for an appointment and in your rush to get out the door you forget to put everything into your bag. QUESTION Which would you rather FORGET to bring with you, your wallet or your phone? 2006 ANSWER PHONE. 2014 ANSWER WALLET. A competitive advantage isn’t always as tangible as the patents you file,…
Read MoreSuccess Is How Your Customers Feel
You’ve just had a great launch. You made your monthly sales targets. Your stock sold out in one day. There are a hundred and one reasons to celebrate, and one thing to remember. Success is not just a data point that you hit on the sales chart, or a dollar figure that makes your accountant…
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