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What If You Had One Line To Tell The Truth About Your Product?
Imagine you have a giant billboard to tell your customers the truth about your product or service.
You’ve got just one line to do it in.
What would your truth look and sound like?
Is the truth in that single sentence what you want it to be?
If not, what do you need to do in order to rewrite it?
[It probably doesn’t involve buying a billboard.]