Posts Tagged ‘change’
How Change Happens
The success of whatever we make, serve, sell or advocate for is dependent on creating and sustaining change. The same rules apply whether we’re trying to change perception or behaviour, get people to buy our software or stop using plastic straws. 7 Steps To Making Change Happen 1. Acknowledgement The problem, unmet need or dilemma…
Read MoreThe Forgotten Power Of The Single Interaction
On a recent trip to Waiheke Island with my husband, we stopped a bus that wasn’t going our way. The driver told us to hop on anyway, and he’d take us to where we could catch a bus that would get us to where we wanted to go. Then, wait for it—he radioed ahead to…
Read MoreThe Value Of Subtraction
We spent an estimated $85 billion on hair care in 2017. Sales of products to combat dry and damaged hair are on the rise because more women are using straightening irons to get the ‘perfect look’. We have eaten our way through a $500 billion fast food mountain, then paid $83 billion for gym memberships…
Read MoreThe Benefits Of Adopting An Ostrich Mindset
Think about how many hours you’ve wasted this year worrying about how well your competitors are doing. The meetings where you focused on how to get ahead. The private angst when your numbers wobbled and theirs stayed steady. Can you name one time when your business gained an advantage by obsessing about the competition? There’s…
Read MoreChange Making
The story changes the value. The value changes the perception. The perception changes the experience. The experience changes the outcome. The outcome changes the customer. The customer changes the story. Image by Matthias Ripp.
Read MoreHow We Drive Change
When we want to improve our diet we monitor what we eat and how much we exercise. When we want to change a toddler’s behaviour we look for opportunities to praise the good, instead of constantly shouting down the bad. We measure and reward the behaviour we want. In organisations, the things we measure and…
Read MoreChanging Minds And The Decision Timeline
When was the last time you switched brands? The reality is we mostly make decisions on autopilot and we don’t often change our minds. When change happens it doesn’t happen in an instant—however hopeful we as marketers might be that it does. We know for example, that the transition to bottled water didn’t happen overnight…
Read MoreTwo Important Characteristics Of Successful Innovations, Products And Services
Successful innovations always start with the customer’s story. The products and services people use AND keep coming back to, create a change in that story. There is life before the product or service existed and a different life after. And so if follows then, that we succeed by thinking less about what we’re creating, and…
Read MoreThe Best Brands Are Mirrors
The genius of the ‘Dove Sketches’ campaign wasn’t that it highlighted the issues women have around body image and beauty, it was that it held a mirror up to every one of us. It tapped into our collective vulnerability on a visceral level. Brands like Dove, Instagram, Harley-Davidson, Virgin, Nike, Moleskine, Dyson, Brene Brown, Apple,…
Read MoreYour Biggest Obstacle
“Here’s what I’ve got.” Joe said, as he held out his product to me. It wasn’t just a product though. This was something that had consumed him and five figures of his hard earned cash for months. The market research he’d taken as a green light to get going a year earlier hadn’t paid off.…
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