Over the past few weeks, my inbox has filled with emails from organisations I’d forgotten I’d ever had contact with. I must have signed up to an email list or bought something from them many years ago, but it’s so far back, I can’t remember why. We’re all still trying to work out how to…Read More
A restaurant host has one job to do—meet and greet diners and show them to their table. It sounds easy enough, but the difference between a good host and a great host is underrated because where people are seated directly impacts their experience. Seating arrangements can influence how long diners spend at a venue, how…Read More
The leaders of this business must plan for the future without depending on it, by it’s getting closest to the people they want to serve.Read More
An ideal audience isn’t just one that’s available—it’s one that’s receptive.
When we say something is just as important as how we say it.
If we are to do our best work, we must also be intentional about the kind of business and life we want to build. We often default to prioritising our needs while neglecting our wants.Read More
It’s easier to build the right business for the right people when you know who those people are.Read More
Competing is a zero-sum game.
We succeed when we make peace with the fact that we don’t need to compete when we know who we are.
What you consistently do—every time, without fail, differentiates your business.Read More
Sally studied Film and TV at college. She wants to be a director one day. But that’s a distant goal. In the meantime, she’s decided to put the skills she learned in college to work. Sally built a website and started working for friends of friends on their promotional business videos. Sally is building her…Read More
The key question for all of us, no matter what business we’re in, is who do we want to be to whom? When we lose sight of who we’re in business to serve, and why we lose more than our competitive advantage. We lose the heart and soul of our business.Read More