Posts Tagged ‘business’
How Obstacles Create Value
The better we understand the obstacle, the better we get at solving the problem. And the better we can describe the obstacle, the better we become at selling the solution.
Read MoreMore Vs. Enough
Our culture has taught us that we should multiply our effort to maximise our reward. But a sustainable business—one that is both viable and brings us joy, doesn’t always necessitate exponential growth.
Read MoreMarketing Advice
We’re on our way to buy that forgotten pint of milk late one weekday evening when we spot a brand new restaurant. So, we stop to take a look at the menu in the window. Inside the place is deserted, apart from two smiling waitresses, stationed behind the double glass doors and one anxious owner…
Read MoreA Word About Product Market Fit
Successful businesses do great work for good customers.
Read MoreBolder, Braver, Better Marketing
Is your marketing mindset limiting your ability to connect with and serve your customers better?
Read MoreBuild A Trust Engine
In the golden age of the advertising businesses of all sizes relied on ads to promote and sell their products. Giant corporations reached us via TV and whole page newspaper ads. Small businesses got our attention by placing small ads in the local newspaper. In the past advertising allowed average products to gain traction. Now…
Read MoreEasy Does It
Our expectations about the quality of products have increased exponentially with our ability to perfect the things we produce. When quality improves our tolerance for mistakes plummets. Interestingly, the same isn’t true for human interactions. Even though digital technology has enabled degrees of efficiency beyond our wildest dreams our expectations about how people will use…
Read MoreHow Much Information Is Enough?
When do we know it’s safe to cross the road? How much information do we need about how far away that truck is and how fast it’s going to decide whether to step off the pavement? How much information does your customer need before deciding she trusts you? As people who sell things or ideas,…
Read MoreThe Assumptions Checklist
Our decisions are rarely based on objective information. And even when we do have ‘good data’, it’s coloured by why, who and how it’s collected. Often our decisions are based on assumptions. We accept something as true, without proof. We make many of these assumptions with a scarcity mindset. We kill good ideas too soon…
Read MoreWhen Did One Day Become Never?
The first time I met Simon he was juggling four dirty plates while greeting customers and directing his team. Over time, I came to know Simon as a friend and also as one of the most gifted people I knew. Simon’s bosses loved how he ran their cafe as if it were his own. They…
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