Posts Tagged ‘brand values’
Blog Comments: Strategy Or Tactic?
The opportunity to reach out and literally touch people all over the world with words still feels like a miracle to me, even after three years of blogging. A millennial who regards Internet connectivity like oxygen would wonder what on earth I’m talking about. If you’ve lived life without an Internet connection you’ll probably understand…
Read MoreWhat If You Had One Line To Tell The Truth About Your Product?
Imagine you have a giant billboard to tell your customers the truth about your product or service. You’ve got just one line to do it in. What would your truth look and sound like? Is the truth in that single sentence what you want it to be? If not, what do you need to do…
Read MoreGreat Content Marketing Doesn’t Feel Like Marketing.
“You have more chance of summiting Mount Everest than getting someone to click on a banner ad.” —Jonathan Perelman VP at Buzzfeed Getting the word out about your products and services can feel a bit like an Everest expedition. You and I know that traditional advertising doesn’t work anymore. We’ve known from as far back…
Read More5 Reasons Microsoft Failed To Compete In A Post iPhone World
Soon after Apple launched the iPhone in 2007, Microsoft’s then CEO Steve Balmer gave this short video interview. In two minutes he shed light on Microsoft’s business strategy which gives us some clues as to why Apple would dominate over the next seven years. 5 Strategic Mistakes Microsoft Made Post iPhone 1. Competing on price.…
Read MoreIt’s Here—The Book That Will Reinvent Your Marketing
It’s incredible to think about the changes that have happened to our lives and businesses in the last decade. Now instead of guessing what our customers are thinking we can actually listen to what they want. We can see what they are doing all of the time, in real time. And yet, we’re still using…
Read MoreIt’s Harder To Matter On Purpose
It’s easy to think about what it would be like to build your business around the quick win. To be the author of the book discovered by a random stranger at the airport, or the designer who gets picked by the awards committee. It’s much harder to matter on purpose, to be intentional about the…
Read More30 Questions Every Startup And Entrepreneur Should Answer
We’ve become really good at looking for answers. So good in fact, that we get close to asking a billion questions every day in Google search. And yet as busy business owners and idea creators, we struggle to find time to ask really important questions of ourselves. Here then, are questions worth taking the time…
Read MoreHow Apple Succeeded, While Others Failed
When Apple designed their first store, they made sure that over half of it was dedicated to what they called, ‘solutions’. The store wasn’t stacked ceiling to floor with inventory, instead it was a wall-to-wall space of discovery. While most retailers were showing people what they had in stock, Apple was showing people what their…
Read MoreValue Is A Story We Want To Believe
If you’ve ever doubted that we are, as Jill Bolte Taylor says, “feeling creatures who think” just stop in the salt section of your local supermarket. Salt is as close to free as any product can get. You can buy a kilo for a dollar, or a Pink Himalayan variety for sixty times that price.…
Read MoreIs Getting More Blog Traffic Really Your Goal?
As traditional marketing (read advertising) becomes less and less effective businesses are turning to content marketing. The metric of many content marketers, as it was of advertisers is still more. How can I get more traffic to my blog? How can we turn our unique visitors into pageviews? How can we get more Facebook likes,…
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