Posts Tagged ‘brand story’
Your Best Idea Might Be The One People Laugh At
“The miracle of your mind isn’t that you can see the world as it is but that you can see the world as it isn’t.” Kathryn Schultz You can probably picture the scene. Over a quiet dinner and a few drinks early in 1984 Richard Branson announces his plans to a few close friends. He…
Read MoreThe Strawberry Chocolate Box
It’s not how good they say you are, it’s how good you believe yourself to be. The community fair was in full swing. Proud gardeners and pushy mothers turned up in equal measure at every event. I had my eye on a prize. Having learned to bake at my mothers hip by the age of…
Read MoreRuby Slippers
Every single idea becomes what you can communicate. Dorothy’s ruby slippers were magical. They sparkled, they shone and everyone including the wicked witches with all her power coveted them without knowing exactly how they worked and why. Naturally you want to explain to everyone how to tap their heels together three times. But maybe all…
Read MoreThe Goodbye Window
“Sure we need thrills, spills and big gestures, but we also need closeness, trust and intimacy.” Kevin Roberts. Lovemarks It might sound like a bit of a cliche but the small things really do matter, in business as well as in life. Children teach us that every day. We might think that they care about…
Read MoreYour Mission Statement …
Your mission statement… … is true. … tells people what you do. … is personal and relevant. … talks about what happens today. … looks at what change is achieved because you exist. … stems from real values and reflects what you stand for. … is easily understood by everyone who works for you.…
Read MoreYour Customer Is The Hero
“Everyone is necessarily the hero of his own life story.” John Barth I know your products are beautiful. I also read on the packaging that your juice is packed full of vitamins. And anyone with an eye can see that your designs are amazing. Knowing all of the facts about how great you are and…
Read MoreTake Your Time
The best business stories, the really good ones develop over time. They’re the stories that the media probably doesn’t notice. The ones that happen drip by drip, created by people who continue to show up and tell a great story with more passion every day. The best stories are told by people who care enough…
Read MoreDifferent Enough
“If you’re trying to please everyone, then you’re not going to make anything that is honestly yours in the long run.” Viggo Mortensen Every cafe tells the same story (or tries to anyway); ‘we serve the best coffee.’ Every non- profit tells us how our money will make an impact and every box of detergent…
Read MoreTaking Control Of Your Personal Brand
“Today you are You, that is truer than true. There is no one alive who is Youer than You.” Dr Seuss And dead or alive you know that you are going to be ‘Googled’. You may not be able to control what others say about you but you can take steps to tell your own…
Read MoreThey’re Telling Your Story
“We have to realise that the days of controlling the message are absolutely over.” Wendy Clark Senior VP of Integrated Marketing Coca Cola. You work hard to create an impression of your brand or business. To make your idea spread. You tell the story with your packaging, website design, logo, products, copy and service. You…
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