Posts Tagged ‘brand story’
What Worldview Are You Marketing To?
“No matter how brilliantly an idea is stated, we will not really be moved unless we have already half thought of it ourselves.” – Mignon McLaughlin Sometimes our ideas spread because their time has come. Maybe because we’ve worked out who we need to be talking to and what some of those people are ready…
Read MoreDo You Sound Like You Are Amazing?
Does your brand story give people something to buy into, to care about and to engage with? I’m not talking empty hype you could create, I’m talking about how you frame the truth. Some of the worlds best loved tiny brands took off for two reasons. Firstly they had a great idea and secondly they…
Read More6 Questions For Crafting Your Relevance
When was the last time something caught your attention? In our increasingly noisy world things that captivate us for more than a few seconds are few and far between. We have become experts at shutting things out, at not paying attention to anything that doesn’t hold relevance for us. In any market we need to…
Read More25 Ideas On Using Instagram For Business
Instagram is a ‘real-time’ photo sharing application currently available as a free App for iPhone and iPod with plans to extend to a website and other mobile platforms in the near future. More than that though it’s a storytelling, entertainment and engagement platform with 3 million users and growing, (update now at 10 million+) from…
Read MoreSo…. What Do You Do?
Have you ever had difficulty explaining the really cool project you’re working on to people? You’re not the only one! Even really smart people get stuck at trying to tell us what they do. The founders of Instagram, (the iPhone app that is taking communication in the social space by storm), Kevin Systrom and Mike…
Read MoreFraming Your Scarcity
Do you know a woman on the planet who wouldn’t get excited if she was handed this blue box? I bet if a behavioral economist studied this they’d find that on a scale of one to ten, the excitement about the contents would rate lower than the elation experienced on receiving the box. The scarcity…
Read MoreThere’s Only One Orla Kiely
There’s only one Orla Kiely but a hundred ways to experience her brand. A brand that appeals across generations from teens to youthful grandmothers. That doesn’t mean that Kiely’s multicolored designs inspired by the 1960s and 1970s appeal to everyone, quite the opposite. You will either love them or hate them. Orla says that “they…
Read MoreWhat Makes A Good Tagline?
As entrepreneurs and brand builders we like to think that our tagline could be the thing that positions our brand uppermost in the minds of clients and customers. We want something original and unique, a brilliant one liner that will make us unforgettable. I am asked what makes a great tagline a lot. I could…
Read MoreMake Meaning
Sharing your idea with the world has never been easier. You don’t even need the marketing budget of Revlon like you did in the old days. Today the best brands tell stories that people want to believe and make meaning before making money. Some of the biggest successes of our time, Facebook, Google and Twitter…
Read MoreWhy Magical Trumps Logical
Look around you. Think about the last thing that you bought. It might have been a $4 cup of coffee, the latest iPhone or an ecourse online. Now think about why you bought it. Was it something you needed? Or more likely something that you wanted. If customers bought everything based purely on logic then…
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