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filed in Strategy
Sharing your idea with the world has never been easier.
You don’t even need the marketing budget of Revlon like you did in the old days. Today the best brands tell stories that people want to believe and make meaning before making money. Some of the biggest successes of our time, Facebook, Google and Twitter made meaning first and money later. Tiny charitable foundations have found their voice in a crowded marketplace through their ability to tell and share a story that people wanted to believe.
Each of the foundations below started with the passion of just one person and their will to tell a story and spread an idea that would change something.
charity : water
Room to Read
Designers, cafe owners and shoe retailers have done this too. There are a hundred different ways you could do this for free and nothing to stop you.
Image by Bethan.