Posts Tagged ‘brand story’
Seth Godin On Being An Entrepreneur, Telling Stories And Making Ideas Matter
It’s not every day you get to speak with one of your heroes. I had the opportunity to do just that when I talked to Seth Godin recently. Seth and his work need no introduction and I hope you get to take something away from the conversation we had about being an entrepreneur, telling stories…
Read MoreIncrease The Value Of Your Products And Services For Free
I discovered the most beautiful tea last week. A green tea infused with cherry blossom. I experienced it by accident and would have walked past it on the supermarket shelf. The reason I later paid over $10 for a packet of tea has everything to do with my worldview. The tea was a souvenir of…
Read MoreRemember Why You Started
Jessica couldn’t believe it had been only three years since she opened the doors to the tiny clothing boutique she’d dreamed of owning one day. She remembered the excitement of finding the shabby little two roomed workshop, choosing colours for the walls and installing makeshift shelving and clothing racks where she could display all her…
Read MoreYou Don’t Have A Marketing Problem
There’s something you’ve convinced yourself of that just simply isn’t true. Like many people I work with, you are working incredibly hard to produce beautiful, life changing products and services, that are not getting the attention they deserve and you can’t understand why your message isn’t reaching the people it needs to. So you’ve convinced…
Read MoreThere’s Something You’re Forgetting To Tell Us
It’s time for me to get really honest with you and let you know that there’s a reason why people are not crossing the street or the Inter-webs to buy from you, and it has nothing to do with how good your idea is. People might be noticing you left and right, but you’re not…
Read MoreTake Off Your Little Black Dress
Maybe you look amazing in a little black dress with no help from anyone. Very few people can pull it off without at least a leg wax, high heels and an airbrush tan. Think about why you wear that dress in the first place. Is it to make you feel good about yourself? Possibly…..or is…
Read MoreThe Secret To Building Ideas That Fly
Every single successful idea is born from tapping into just one thing. It’s the secret to the success of entrepreneurs the world over, from Derek Sivers to Richard Branson, Seth Godin to Jack Canfield. You know what it is, but sometimes you get so caught up in creating momentum around your idea, that you forget…
Read MoreForgetting The Facts
We all know that love affairs don’t begin with facts Ric Bixter was given a college assignment; to take something boring, that you could buy for less than a couple of dollars and repackage it to make it more interesting and valuable. So Ric set out to tell a different story about elastic bands. One…
Read MoreEvolving
“Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?” Marianne Williamson Heather Spriggs is an artist. She’s a gifted designer and visionary stylist, with a fine arts degree. Heather is a one off, an original. When I first started working with Heather she had been blogging for two…
Read MoreThe iPhone Doesn’t Matter To Everyone
“Ideas that spread win.” Seth Godin Seth is one of my heros, he’s probably one of yours too. But I’ve been itching to qualify this quote for some time now. Here’s what I believe. Ideas that matter spread. If you want anything you conceive, launch, or care about to ‘win’ then you’ve got to make…
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