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Evolving

“Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?” Marianne Williamson

Heather Spriggs is an artist. She’s a gifted designer and visionary stylist, with a fine arts degree. Heather is a one off, an original.

When I first started working with Heather she had been blogging for two years about modern romance and vintage style, at Gathering Spriggs using the typepad platform. She had built quite a following over that time but wasn’t earning any income from her blog. Heather also ran an Etsy store, selling beautiful hand crafted pieces online for way less than their true value, taking into account the time and talent that had been put into them. As if that wasn’t enough Heather had built a full time home decorating business over a period of eight years. She clearly had no shortage of entrepreneurial spirit and drive!

One of the first things we spoke about was moving Heather’s website to it’s own .com domain, (something she was in the process of working on with her designer). The timing couldn’t have been better. But instead of launching GatheringSpriggs.com as a result of our consultation Heather re-launched her blog at HeatherSpriggs.com. At the time I think this was a big decision for Heather and part of her journey to stepping into her light.

We covered a lot of ground quickly, including what was working for Heather, what was taking up her time and energy and where it might be better directed. We worked out who she really wanted to speak to on her blog and what their worldview was. We discussed her audacious goals, her vision for her brand, plans for her business and where she wanted to be. We had some soul searching conversations along the way.

Once she called herself a decorator, now Heather is an artist, stylist and designer.

Contact and services pages were added to her website. Her craft store closed but her vintage store remained. Rooms by Heather became Interiors by Heather, for that is exactly what they are, beautiful whole world transformations. She offers new services like styling, decor and colour consultation, which she has been doing for years, but not profiting from as she should be.

Heather is increasingly showcasing her own work on her blog, (where she used to mainly showcase the work of those she admired). In July she is releasing her own 100 page magazine ‘Gatherings’, with paying advertisers getting on board. And we’re just getting started, this is only phase one!

Heather just continues to rise to every challenge. She now owns her unique vision and extraordinary ability to see beauty in the world and put it together in ways others could never do. She also values and expresses her vision and talent enough to earn an income from it.

Your attitude defines your brand.

Here’s how Heather and her brand are evolving and why she is embracing ‘living in the shift’, in her own words.

I’d love you to share your own experiences and stories of evolving in the comments.

Image by Heather Spriggs.

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