Posts Tagged ‘brand story’
When Subjectivity Wins
Successful brands craft and tell stories for their ideal customers—the people who are ready to hear and believe them.The more subjective we can be in our sales and marketing, the better.
Read MoreGet Specific To Get More Customers
The more specific you can be about who your work is for and who it’s not for, the better your chances of gaining traction with more people.
Read MoreValues, Choices And Strategy
Sharing your values, and better, demonstrating them to your customers is a smart strategy. How are you doing that in your business?
Read MoreThe Myth Of Significance
Lately, we have come to believe in the myth of significance. Put our faith in being chosen, becoming ‘the one’. Striving to be bigger, noticed or more than, while simultaneously recounting a narrative of never enough. In our minds, significance boasts a title, resides in a corner office, speaks from the centre stage, gaining recognition…
Read MoreThe Value Conversation
What’s the value conversation your customer is having?
Read MoreDo The Unnecessary
A great deal of our work is about doing the necessary, meeting spec and making sure the client got what they paid for. But much of the skill and all of the joy in our work comes from doing the unnecessary.
Read MoreSay It With Intention
Communication is not just an exchange of information, it’s also an exchange of intention. We’re never just speaking or writing the words to be heard, we’re always trying to make ourselves understood.
Read MoreEverything Speaks
The fundamentals don’t garner loyalty. Customers want an experience. People don’t just buy what we serve—they buy how it makes them feel.
Read MoreSmall Acts Matter
How we serve we serve matters. Our smallest acts have the power to make the biggest difference.
Read MoreA Word About Value
How much is an avocado worth? The answer is, it depends. It depends on the season, the stock levels, how much the customer wants it and the context in which they are buying or consuming it. Buy an avocado from the market, and it might be as little as $2.50. Mash it up, serve it…
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