Posts Tagged ‘advertising’
The First Step To Building A Marketing Campaign
As marketers we tend to get lost in the tactics like designing flyers, scheduling tweets and growing a Facebook following—this makes us forget the more important stuff. A campaign by definition is “a systematic course of aggressive activities for some specific purpose”. The following is hard for you to hear and so it’s hard to…
Read MoreWhat Does Your Marketing Do?
Marketing is something we do every day and yet we forget to think about the result of what we do beyond how it helps our businesses. We think we design marketing for our customers when mostly we design it to solve an immediate need we have as business owners. When you think about what your…
Read MoreTaking Your Place In The Difference Economy
Whole Foods launched it’s first national and TV marketing campaign in 35 years on the back of losing 30% of its value in just six months. The company has been losing market share to chains like Walmart who are now stocking once hard to find sustainable and organic produce and selling it cheaper. There are…
Read MoreShowing Up For Humans, Not Just For Google
I want to send some flowers to a friend a few suburbs away, of course I could deliver them myself, but there is something magical about the unexpected arrival of flowers that means I want to have them delivered. And so I turn to Google. After 20 minutes I find myself on page ten feeling…
Read MoreWhat’s The Reason?
What’s your reason for contacting that prospect? Why do you call her a prospect anyway? What’s your reason for sending that email? Why will everything be okay if you can just get the word out? What’s your reason for printing those fliers? Why does the world need your thing? What’s your reason for starting? Why…
Read MoreThe Two Approaches To Marketing
All marketing uses two basic approaches. When I was growing up and maybe when you were too, marketers used ‘The Influence Method’. 1. The Influence Method Make a product. Create an advertising campaign, jingle or tagline to persuade people to want whatever you are selling. Increase sales. Make more products. Buy more ads. Rinse and…
Read MoreMake Things People Want
Marketing means different things to different people. To some businesses it’s about Facebook engagement, to others it’s all about analytics or SEO, advertising or PR. If you’ve got the budget it could be a glossy image of Hugh Jackman—your 18K red gold watch, which has been “Crafted for New Heights” peeking from under his freshly…
Read MoreTwo Simple Questions Most Content Marketers Forget To Ask
For fifty years marketing was all about pushing. We used advertising to get us closer to our end goal—which was more sales. Today marketing is more about drawing people closer. We use content (amongst other things) to help us build relationships with potential customers. And yet sometimes we forget that we’re no longer marketing like…
Read MoreThe Myth Of The Digital Shortcut
What Donald Draper wouldn’t have given to be an ‘ad man’ in 2014. No more sitting around in bars scribbling on napkins while watching people going about their business. No more trying to work out what they’re thinking and how they want to feel in order to sell that feeling back to them, for a…
Read MoreFridge Magnet Marketing
Your plumber has probably earned his place on your fridge alongside the chimpanzee magnet your kids brought back from a school trip. His magnet is there because he’s the guy who came out within a couple of hours when that pipe in the laundry burst, causing chaos. You want this guy in your life and…
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