1. Who is she?
What’s her backstory? What makes her who she is?
(Hint…she may not be you).

2. What does her typical day look like?
How does she spend her time and where (both online and offline)?

3. What does she care about?
What inspires and informs her? What motivates her to act?

4. What problem(s) does she need to have solved?
Is it a physical pain or obstacle, or is there a want she needs to have fulfilled?

5. How are you solving that problem better than the competition?
Why are you the business that changes how she feels, the one she can trust above everyone else?

If you don’t know how her story starts how can you be a part of it?

Image by Marianne Janssens.